Introduction Shorter delivery windows, tighter budgets, and consistent customer experiences are now the norm in logistics. In a world of strict SLAs, unpredictable traffic, and thin margins, route analysis isn’t a nice-to-have—it’s a strategic pillar. This guide shows how to build a data‑driven operation and how Meu Rastreio’s Analise Rota turns routes into a competitive edge—from planning to execution.

What route analysis is (and why it matters) Route analysis is the process of collecting, correlating, and interpreting trip data to understand what happened in the field, compare it with the plan, and guide next decisions. The goal is simple: deliver more, better, and at lower cost. It leads to:

• Fewer miles and lower fuel consumption (or km, if you operate in metric)
• Higher on-time performance and fewer reattempts
• Productivity gains per vehicle and driver
• End‑to‑end visibility to act faster When continuous, route analysis feeds routing back with field insights, improves time predictions, and creates a cycle of constant optimization.

Common challenges in route management

• Fragmented visibility: data scattered across TMS, spreadsheets, driver apps, and trackers makes a single source of truth hard.
• Plan vs. actual: without objective comparison, it’s hard to spot deviations, bottlenecks, and the true impact of each decision.
• Diffuse costs: fuel, tires, tolls, overtime, and idle time tend to “leak” without clear metrics.
• SLAs and delivery windows: small delays early in the day compound across the last mile.
• Safety and compliance: unauthorized detours, risky stops, and speeding increase exposure and cost.

How Analise Rota by Meu Rastreio helps Analise Rota unifies planning data, telematics, and delivery events in a single pane of glass to turn routes into results. Your team can:

• Visualize plan vs. actual on an interactive map
  • Layers by route, vehicle, region, customer, and time period
  • Heatmaps of stop concentration and delay zones
• Track critical KPIs in ready‑to‑use, customizable dashboards
  • Delivery windows met, OTIF, first‑attempt rate, miles per stop, cost per mile, time driving vs. idle
• Detect exceptions and act in real time
  • Geofences, exception‑based alerts, unplanned stops, off‑route events
• Improve routing with field feedback
  • Identify poor geocoding, dock times longer than planned, and recurring bottlenecks
• Integrate with your current stack
  • APIs for TMS/ERP, trackers, and proof‑of‑delivery (POD) apps
• Export and share insights
  • Reports by branch, customer, region, or fleet with filters and historical comparisons Learn more: Analise Rota by Meu Rastreio — https://meurastreio.app/pt-BR/analise-rota

Practical, measurable benefits

• Lower operating costs
  • Fewer miles per route and reduced fuel consumption
  • Less overtime and less idle time
• Delivery efficiency
  • Higher first‑attempt delivery rate
  • Consistent SLA and window compliance
• Fleet productivity
  • More stops per vehicle per day with safety and control
• Customer experience
  • Predictable ETAs and fewer reattempts
• Governance and safety
  • Geofencing controls, deviation monitoring, and risky‑area alerts
• Sustainability
  • Fewer miles and lower fuel burn mean less CO₂ per delivery

The KPIs you should track

• OTIF (On Time In Full): deliveries completed within the agreed window.
• Delivery window compliance: percent of visits within the promised window.
• Miles per delivery (or km per delivery): total miles divided by number of deliveries.
• Cost per mile and per delivery: consolidates fuel, tolls, maintenance, and labor.
• First‑attempt success rate: deliveries completed on the first visit.
• Time driving vs. idle: drive time, waiting, dock time, and unplanned stops.
• Route deviation index: occurrences of unauthorized departures from the optimal path.
• Fuel consumption per mile (and CO₂ estimate).
• Reattempts and returns: impact on cost and SLAs.
• Dock/service time: average duration by customer/site. Tip: set targets by route profile (urban, regional, night) and by customer. Comparing apples to apples avoids misleading conclusions.

Step‑by‑step to get started with route analysis

1. Centralize the essentials

• Customer addresses and windows, vehicle capacities, restrictions (height/weight), dock schedules, service times.

2. Connect your systems to Meu Rastreio

• API integrations with TMS/ERP and trackers simplify daily data loads.

3. Configure rules and alerts

• Geofences for customers and hubs; triggers for delays, long stops, and off‑route events.

4. Import your plan

• Planned routes, stop sequences, and estimated times for comparison.

5. Run your first analysis

• Visualize estimated vs. actual and identify root causes: traffic, misestimated windows, imprecise addresses, underestimated service time.

6. Prioritize high‑impact improvements

• Focus where wasted miles, reattempts, or recurring delays are highest. Adjust windows, sequences, and capacity.

7. Institutionalize a continuous loop

• Review KPIs weekly, standardize action plans, and feed learnings back into routing.

Practical use cases (hypothetical)

• Regional B2B distributor
  • Problem: early‑day delays on urban routes causing a domino effect.
  • Action with Analise Rota: adjust windows for the first customer block and set geofences for docks with long average times.
  • Result in 60 days: fewer recurring delays, higher first‑attempt rate, reduced early‑shift idle time.
• Last‑mile e‑commerce
  • Problem: high reattempts in areas with low recipient presence.
  • Action: ZIP‑code/cluster analysis to reschedule visits for higher‑presence hours, with proactive customer notifications.
  • Result: better first‑attempt rate and fewer extra miles from reattempts.
• Manufacturing milk‑run
  • Problem: off‑route detours and unauthorized stops increasing fuel burn.
  • Action: geofencing on critical routes, exception alerts, and service‑time review.
  • Result: fewer deviations and standardized times, lowering fuel per mile.

Trends and best practices in route analysis

• Smarter last mile: micro‑hubs and dynamic windows driven by history and local conditions.
• Telematics and behavior: aggressive driving raises fuel and maintenance; monitor and coach with data.
• AI for time prediction: models learn seasonality, traffic, and dock times.
• Sustainability as a KPI: include emissions per delivery in your efficiency scorecard.
• Trustworthy data: standardize addresses and geocoding; clean data beats any algorithm.
• Data‑driven culture: turn dashboards into operating rituals and continuous improvement.

Why choose Meu Rastreio

• Logistics‑first: end‑to‑end view from plan to actual, with operational depth.
• Fast implementation: ready‑made dashboards and low‑friction customization.
• Simple integration: APIs for TMS/ERP plus compatibility with trackers and field apps.
• Scalable: multi‑branch, multi‑region, multi‑fleet, and multi‑profile support.
• Security and compliance: LGPD‑aligned practices and role‑based access controls.
• Expert support: an operations‑savvy team to help you unlock value from your data.

Conclusion: turn route data into decisions that deliver Route analysis isn’t just “looking at the map after the fact.” It connects planning, execution, and continuous improvement. By unifying plan vs. actual, monitoring critical KPIs, and acting by exception, you cut costs, gain predictability, and elevate customer experience. Analise Rota by Meu Rastreio places this intelligence at the core of your operation, with real‑time visibility, actionable metrics, and simple integrations.

Next steps

• Book a free demo to see how to optimize your routes in practice.
• Talk to a specialist to map your priority KPIs and build a 90‑day gains plan. Accelerate your operation with data. Explore Analise Rota: https://meurastreio.app/pt-BR/analise-rota